Dow Jones & Co., publisher of The Wall Street Journal, Barron’s and other publications, has launched an agency review across all of its consumer and B2B products, reports Ray Schultz of Publishers Daily.
Schultz reports, “The move follows the appointment of Sherry Weiss as chief marketing officer. The firm is also restructuring its internal marketing functions, a process that also follows the addition of Alexander Dousie as senior vice president, head of brand and Greg Ragon as senior vice president, performance marketing.
“Weiss will head up the review with Almar Latour, CEO of Dow Jones and publisher of The Wall Street Journal.
“The company is working with Oystercatchers on the review.
“Dow Jones will also examine its in-house agency capabilities, including creative services, production and media across all Dow Jones brands, the firm says.”
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