Mar
2,
2023
Loungefly, Funko’s fan-forward lifestyle brand, today announced plans to celebrate their official debut at the popular South by Southwest (SXSW) with an immersive fan experience from March 12-15, 2023.
In addition to an immersive fan experience, Funko’s Fan-Forward Lifestyle Brand is planning to Host a Panel with Actress Christy Carlson Romano, as well as a Happy Hour Event, Product Showcase and a Sensory Booth Experience for SXSW Badge Holders.
“Loungefly is excited to celebrate Funko’s first appearance at SXSW by presenting fans with a brand-inspired experience that brings everything they love about fashion, fandom and pop culture to one place,” said Liz DeSilva, Senior Vice President of Creative, Innovation and Vision at Loungefly.
Fans at SXSW are invited to wander through a photo-worthy experience, offering visitors the chance to explore the latest innovative fashion accessories and trends through inspired rooms. Select Loungefly accessories will be available for purchase on-site and online at Loungefly.com.
“We’ve made our presence known at San Diego Comic-Con, New York Comic Con and everything in between,” said Derrick Baca, Senior Vice President of Creative, Innovation and Vision at Loungefly. “We’re excited to officially make our presence known at SXSW, while connecting with pop culture fans through our slate of experiences.”
Loungefly’s presence at SXSW will include:
· Immersive Fan Experience (Booth #1235; March 12-15 from 9 a.m. to 4 p.m. CT) – A walkthrough, photo-worthy experience inspired by Loungefly’s newest sensory accessories, including a feel-good room of plush, the flavorful scent of delicious treats and a must-see glow-in-the-dark space.
· SXSW x Loungefly Happy Hour (In front of Booth #1235; March 13 from 3-4 p.m. CT) – Fans are invited to visit the booth for a Happy Hour featuring Loungefly’s creative visionaries as they discuss the newest and most sought-after collectible accessories.
· Celebrity Panel (Austin Convention Center, The Next Stage; March 14 from 2:30-3:30 p.m. CT) – Moderated by StyleCaster Entertainment Editor Sophie Hanson, the brand will host Liz DeSilva, Loungefly’s Senior Vice President of Creative, and actress Christy Carlson Romano for an intimate discussion about innovative fashion trends, fandom, pop culture and finding purpose through passion.
